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How to make great content to boost Instagram posts & drive more sales – Annabel Jamieson

Wondering how to increase Instagram engagement in 2023? You’re not alone!

In January 2022 Instagram engagement rates for business pages were at 0.82% and everyone is fighting for a piece of this pie.

With so much content fighting for your audience’s attention, you need to implement new tactics to boost your engagement. From Instagram ads to interactive features, there are many tools on Instagram you can start using to improve your engagement.

Many businesses, from small local hairdressers & retailers, to startups turned international companies such as WeWork have found huge success from Instagram engagement. 

Users commenting, tagging, and sharing your content bring your brand to a new audience that may never have otherwise found you. 

Luckily boosting Instagram engagement is not as hard as you may think. 

Here are four proven tactics for skyrocketing your Instagram engagement. From leveraging Instagram ads to crafting a brand story by the time you have finished this post you will know where to focus your Instagram strategy.   

Boosting Instagram Posts

Use Interactive Features

Instagram has evolved from a simple photo-sharing app. It seems that every month they are releasing a new feature and now the app has incredible functionality for content creation.

The features you want to look out for and use are the interactive ones.

For example, in Instagram stories, you can take polls, do Q&A, and add swipe-up links. All these features inspire your audience to take action and engage with your brand.

Polls are a particularly well-received form of content. You can also use Instagram ads to push your stories and reach new audiences.

With polls, you can crowdsource information, give audiences the chance to have input on new products, or simply use them as a conversation starter.


Instagram Ads

Instagram ads have been an enticing option for brands looking to increase their engagement.

You can set different objectives for Instagram ads based on the goal of your campaign. A popular objective is engagement. The reason these ads are so popular is that they deliver better results than on other platforms.

Instagram is a platform meant for engagement and communities. Users go to this platform and expect to see content from businesses so Instagram ads appear less intrusive than on other platforms.

According to Instagram, 200 million Instagram users will visit at least one business profile per day. 81% of users on Instagram also use it for researching products and services.

It has been reported that Instagram users are 58 times more likely to engage with branded content than users on Facebook and 120 times more likely Twitter users.

All this adds up to mean Instagram ads deliver a win. The huge audience and already high level of engagement on the platform mean that using engagement ads on Instagram will help you reach new users and build stronger relationships with the ones you already have.


Create Content that can be Saved 

One way to improve your Instagram engagement is getting your content in front of more relevant audiences. One way to do this is with Instagram ads. Another is by creating content that encourages users to tap the save button.

When you create ‘saveable’ content, you are delivering high-value, informative or funny content that is so great that they know they will want to come back to it later.

A great way to do this is with carousel posts. You can create tips and graphics and add more information to your post, having up to 10 slides in total.

You can also think about creating longer captions with easy to read information. You can create mini blog posts for your captions making them a paragraph or two long.

Research has shown that engagement rates are higher for posts with longer captions. Engagement jumps from 5.4% on posts with captions with 500-1,000 characters to almost 6% on posts with captions with 1,000+ characters.


Open Up About Your Business 

Our fourth and final tip for improving your Instagram engagement is to open up about your business.

Authenticity is a powerful tool in engagement. Being honest, real, and vulnerable about your business and brand will help your audience relate to you.

Show funny behind-the-scenes moments. Let your audience know about the losses, not just the wins. Share with your audience why you do what you do.

In Summary 

Instagram is one of the top social media platforms for engagement with businesses. If your  page is not seeing the levels of engagement you expect then it is time to start getting more creative. Leverage Instagram ads and start making use of the interactive features available on the platform to encourage engagement from your audience.

Annabel Jamieson shares her years of business-growth experience with us in this article about Instagram and boosting sales.

Annabel is a digital marketing and tech strategist with over 25 years’ experience working in the digital environment driving business transformation and growth.  She is currently a Co-founder and Director of two global businesses which specialise in content services.  Here she tells us about content marketing.